LaRose, LLC d/b/a Cra-Z-Art, Acquires Arts, Crafts, Stationery Business from Mattel

03/08/2021
by John Doe
RANDOLPH, N.J., Jan. 28, 2021 - LaRose Industries, LLC, d/b/a Cra-Z-Art, a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles, and school supplies, happily announced today the acquisition of the Arts, Crafts, Stationery (AST) business from Mattel. This includes the popular RoseArt and Rose Moon brands and the rights to produce and sell all associated products including premium USA Gold and USA Titanium pencils, and Scribble Stuff that will anchor the new writing instrument division. Other items include iconic brands such as Fun Dough and Fuzzy Posters. The agreement also includes the Rose Moon factory in Lewisburg, Tennessee, America’s largest pencil factory. The production facility will help LaRose’s goal of significantly increasing production of goods made in the U.S.A.

Cra-Z-Art Opens International Sales Office In Europe

11/20/2020
by John Doe
CraZart

RANDOLPH, N.J., Nov. 10, 2020 /PRNewswire/ -- Cra-Z-Art, a prime manufacturer and leader in trendy toy, arts and crafts kits, puzzles and school supplies, announced today that they have opened their first international sales office in Manchester, England. The office is headed by longtime toy industry sales executive, Oliver Williams, who was hired in July. The announcement comes as the company is seeing steady international growth and the new office will help support and nurture new and existing business relationships.

Located in Manchester's city center, Cra-Z-Art's office will facilitate all internationally-focused sales, marketing, and administrative activities. The showroom will exhibit over 200 specially selected products, a mixture of trending titles, evergreen favorites, licensed and unlicensed products, STEM learning activities, all featuring creative, imaginative play at their heart.

Cra-Z-Art, headquartered in the United States, produces and globally markets such popular toy items as Arts and Craft kits, Kodak Jigsaw Puzzles, Art Supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Shimmer 'n Sparkle Girls Activity Kits, and Nickelodeon compounds. The items are available at major retailers as well as specialty stores. The company also sells items on its website, www.cra-z-art.com.

Cra-Z-Art was founded in 2008 by Lawrence Rosen, a third-generation toy entrepreneur and veteran of the toy industry. He is well known as a passionate and creative product and packaging idea man. After successfully leading the sale of his family's former toy company, Larry found that he couldn't stay away from the industry he loved, so he started Cra-Z-Art - the family has been in the toy industry for over 97 years. The company has grown quickly in sales, becoming a leader in trendy toy and school supply products. Overall, Mr. Rosen has sold billions of dollars in toy merchandise during his illustrious career. Internationally, Cra-Z-Art has already forged a number of strong distribution partnerships, with this move representing further investment. Cra-Z-Art will be offering international customers China consolidation of all brands under one roof.

The items will be available at market leading prices without minimum order quantity restrictions. "We're excited to be opening our new international sales office and showroom in Manchester (UK), local to many of our key strategic partners. The European office will support the growth of the many brands in Cra-Z-Art's portfolio. We're committed to strongly supporting retail and distribution partners. The establishment of a permanent base in Europe is a sign of the commitment we are making to nurture the growth of our international market.

Oliver's enthusiasm, vast toy experience, knowledge of international markets, and insights as a former brand owner and principal makes him a great fit for our team. We're very pleased to have him on-board and confident that together we'll take Cra-Z-Art to new strengths internationally," said Rosen. "We're signing more international licensing agreements and supplying more diverse, innovative products than ever before, supporting our international partners with a dedicated international sales and marketing team will grow our business and develop new opportunities. As one of the world's leading brands in Arts and Crafts, Compounds, Stationery, Puzzles, licensed and non-licensed goods, we feel we have a lot to offer. The establishment of a permanent base in Europe is a sign of the commitment we are making to nurture the growth of our international market," added Nellie Mahabir, CEO of Cra-Z-Art. When commenting on his appointment as V.P. of International Sales, Oliver Williams gave his reaction, "As opportunities go, this is as good as it gets! I've watched Cra-Z-Art launch one hit product after another. The speed to market, the quality of product, and the scope of Cra-Z-Art's offerings have always been impressive. Having joined, I see how energy and passion are present right across the company from Larry and Nellie and all the way through the various teams, and departments that together combine to form Cra-Z-Art. I'm both humbled and thrilled to have the chance to work with such a capable team, and I can't wait to contribute to the success of Cra-Z-Art and its partners alike."

Gemex Named to TTPM’s “Holiday Toy Most Wanted List” – September 17, 2020

09/18/2020
by John Doe

GEMEX

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supply products, announced today that they will produce toys and school supplies at a new manufacturing facility in Jacksonville, Florida. The company plans to significantly increase production of goods made in the U.S.A.

Cra-Z-Art, headquartered in Randolph, NJ, produces and markets such popular toy items as  Nickelodeon Slime, Disney arts and crafts, Kodak jigsaw puzzles, Cra-Z-Art art supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Snoopy Sno-Cone Machine, and a complete line of  Shimmer 'n Sparkle craft kits. The items are available at major retailers such as Walmart, Target, and specialty stores. The company also sells items on its own website, www.cra-z-art.com.

"Cra-Z-Art is very excited to open up this great, new production operation. In response to our recent growth, the facility will allow us to more effectively and efficiently get our products to market for consumers to enjoy! We plan to increase our production of quality goods that are made right here in the U.S.A., which will ultimately contribute to the economy of the Jacksonville region and beyond," said Cra-Z-Art Chairman, Lawrence Rosen.

Rosen, a third generation toy entrepreneur and veteran of the toy industry, is well known as a passionate and creative product and packaging creator. After successfully leading the sale of his family's former toy company, Larry found that he couldn't stay away from the industry he loved, so he started Cra-Z-Art in 2008 - the family has been in the toy industry for over 97 years.  The company has grown quickly in sales, becoming a leader in trendy toy and school supply products. He is also dedicated to helping grow American manufacturing. Overall, Larry has sold billions of dollars in toy merchandise during his illustrious career. 

Cra-Z-Art Announces Expanded Nickelodeon Licensing Deal

08/04/2020
by John Doe
Cra-Z-Art Announces Expanded Nickelodeon Licensing Deal

Company to produce popular Nickelodeon Slime and modeling compounds globally.

RANDOLPH, N.J., Aug. 4, 2020 /PRNewswire/ -- Cra-Z-Art, a prime manufacturer and leader in trendy toy, art, and school supply products, announced today a strategic expansion of their current licensing agreement with Nickelodeon to market and distribute pre-made Slime, DIY Slime kits and modeling compounds globally. Previously, the company only sold those items in the U.S. The merchandise, which will be branded Nickelodeon, will include items that allow kids to make their own version of the network's iconic and beloved green goo. The Slime and modeling compounds will also come in pre-made forms that come in a variety of sizes, scents, colors, and textures, including glitter, neon, and glow in the dark.

Slime has continued to be a craze with kids and has spread virally via social media. Cra-Z-Art is known for discovering hot trends and quickly bringing quality products to market. The company has been producing Nickelodeon Slime in the U.S. for three years.

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Cra-Z-Art To Increase Manufacturing Of Toys And School Supplies In The USA

03/24/2020
by John Doe

Flying Pigs

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supply products, announced today that they will produce toys and school supplies at a new manufacturing facility in Jacksonville, Florida. The company plans to significantly increase production of goods made in the U.S.A.

Cra-Z-Art, headquartered in Randolph, NJ, produces and markets such popular toy items as  Nickelodeon Slime, Disney arts and crafts, Kodak jigsaw puzzles, Cra-Z-Art art supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Snoopy Sno-Cone Machine, and a complete line of  Shimmer 'n Sparkle craft kits. The items are available at major retailers such as Walmart, Target, and specialty stores. The company also sells items on its own website, www.cra-z-art.com.

"Cra-Z-Art is very excited to open up this great, new production operation. In response to our recent growth, the facility will allow us to more effectively and efficiently get our products to market for consumers to enjoy! We plan to increase our production of quality goods that are made right here in the U.S.A., which will ultimately contribute to the economy of the Jacksonville region and beyond," said Cra-Z-Art Chairman, Lawrence Rosen.

Rosen, a third generation toy entrepreneur and veteran of the toy industry, is well known as a passionate and creative product and packaging creator. After successfully leading the sale of his family's former toy company, Larry found that he couldn't stay away from the industry he loved, so he started Cra-Z-Art in 2008 - the family has been in the toy industry for over 97 years.  The company has grown quickly in sales, becoming a leader in trendy toy and school supply products. He is also dedicated to helping grow American manufacturing. Overall, Larry has sold billions of dollars in toy merchandise during his illustrious career. 

Cra-Z-Art’s Popular Cotton Candy Maker Wins Prestigious NPD Toy Industry Award

02/14/2020
by John Doe

Flying Pigs

2/2020 - Cra-Z-Art’s popular Cotton Candy Maker won a prestigious NPD Toy Industry Award – it was announced at an industry awards presentation in February during New York Toy Fair.  NPD  is a leading global information company.    The awards celebrated companies that have set the standard for innovation and creativity.  The awards were given to the manufacturers of the top-selling toys of 2019 in various categories.  Cotton Candy Machine won in the Electric Food Activity category.

 

 

Pennsylvania Couple Are The First Verified Individuals To Complete The World's Largest Puzzle For Sale From Cra-Z-Art

01/29/2020
by John Doe

Flying Pigs

1/29/2020 - RANDOLPH, N.J., Jan. 29, 2020 /PRNewswire/ -- Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supply products, announced today, on "National Puzzle Day", the first verified individuals to complete the World's Largest Puzzle, commercially for sale. The item became available for purchase last year.

Jim and Helen Kernen of North Wales, Pennsylvania were the first to complete the puzzle in the United States.

The Kodak branded puzzle celebrates the heritage of Kodak's beautiful, rich and sharp photographs that are associated with the iconic company. It features wonderful, colorful images of twenty-seven Wonders of the World including the Statue of Liberty, Taj Mahal, The Great Pyramids and others. The pictures were taken by professional photographers and then printed using high-performance printing presses. Each of the twenty-seven images is a puzzle within a puzzle and are packaged separately for easy assembly. They all interlock to create a mammoth puzzle that is 28' 5" long and over 6 feet tall with over 51,000 pieces.

"Cra-Z-Art is very excited to recognize Jim and Helen for accomplishing this impressive feat and to know that they've put together a one of a kind, record-breaking size puzzle of beautiful imagery from around the globe. Though it can be challenging to complete, puzzling is a great, fun activity that can be done individually or with the whole family. If 51,300 sounds too intimidating, we have many other wonderful Kodak piece counts from 100 to 1500," said Cra-Z-Art Chairman, Lawrence Rosen.

The puzzle is available to purchase at Walmart.com, Amazon.com and Hammacher Schlemmer, on their website, Hammacher.com.  

Cra-Z-Art Announces Launch Of "Flying Pigs" Preschool Game

10/29/2019
by John Doe

Flying Pigs

Company's first foray into the games category with a fun, new and, exciting entry!

RANDOLPH, N.J., Aug. 13, 2019 /PRNewswire/ -- Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supply products, announced today the launch of its new preschool game, "Flying Pigs." The item is the company's first foray into the dynamic and popular games segment. The game is geared toward children ages 4 and up, though the entire family will also enjoy participating in the fun and excitement.

With Flying Pigs, you catch 'em if you can! The toy pigs fly within an enclosed dome using a safe, motorized fan. Participants insert the included wands through four openings to catch the fast "flying" pigs. The person with the most pigs/points wins! But don't get the white pig, or you'll have to put all your piggies back in the dome. It's quick action, flying fun for the entire family – and it confirms that pigs really do fly! Watch it here on our YouTube channel.

"Cra-Z-Art is very excited to be introducing Flying Pigs, an exciting, new entry into the popular games category. As the name suggests, it's a fun, silly, and innovative way for kids to compete against their friends and family as they practice counting, STEM skills, and more. Kids won't want to stop playing! Like all our great products, the game will allow kids to explore a fun world of interactive play while also encouraging cognitive and tactile learning," said Cra-Z-Art Chairman, Lawrence Rosen.

The games/puzzles segment of the toy category has been revitalized over the last few years, experiencing high overall growth, per NPD research.

Shimmer ‘n Sparkle Real 5 in 1 Bracelet Studio named one of TTPM’s Top 40 Holiday Toys

10/29/2019
by John Doe

Shimmer N Sparkle

You and your friends can show off your style when you make your own friendship bracelets with the Shimmer n Sparkle 5 in 1 Friendship Bracelet Studio. It includes instructions for making five different styles of friendship bracelets using the multi-loom studio tool. 

There are specific instructions for how to set up the loom, depending on which friendship bracelet you're making: classic, macrame, braid, and wave style all use the same set-up, while the spiral weave style will need a different configuration. But no matter which set-up you're doing, the bottom of the loom has a suction cup so that it sticks to your table and stays put while you're working.

The basics of getting started are also kind of the same. There are foam notches around the petals of the loom that hold the bracelets and strings in place. You'll have a knot at the top and each of your strings separated and slotted into their own notches. The instruction guide shows you how to tie different knots that will be helpful in starting and ending your bracelets. 

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Three of our items have been chosen for the influential Toy Insider’s 2019

10/29/2019
by John Doe

Toy Insider’s 2019 Holiday Gift Guide

Including Nickelodeon Slime, The Flying Pigs and Shimmer ‘N Sparkle Real 5 in 1 Friendship Bracelet Maker.