Toy Insider “Top Holiday Toys” for 2016

by John Doe

Five Cra-Z-Art® Products Earn Toy Insider Holiday Toy Awards
Five of our key new items, Sqand, Opening Fairy Doors, Real Spa Salon, Sew Crazy and Trolls Messenger Bag, were recently selected as a “Toy Insider Top Holiday Toy” for 2016. Toy Insider is one of the most influential toy reviewers in the industry. These five items are also featured in the editorial of the “Toy Insider Gift Guide” which is an insert in the November issue of Family Circle magazine. In addition, Sqand also received a “best activity toy” award from top industry reviewer and influencer, TTPM.

Clearly, we’re excited that these three items were chosen as winners! They represent what we’re best known for - creative and trendy toy products that inspire kids’ imaginations!


Cra-Z-Art Announces the Acquisition of Lafayette Puzzle Factory

by John Doe

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has announced today the strategic acquisition of Lafayette Puzzle Factory, based in Lafayette, Indiana. The deal will give Cra-Z-Art exposure in a rapidly growing toy segment. Puzzles were one of the fastest growing categories last year, increasing by 10.8% per NPD.

Lafayette is a leading manufacturer of puzzles in the United States with offices in Indiana and Hong Kong. They specialize in the artful design and marketing of various size puzzles, from 2,000 piece to 6 piece. The company was established in 2008 and has seen double digit sales increases over the last few years.

"Cra-Z-Art is very excited to be acquiring Lafayette Puzzle Factory. They make a truly quality product and it’s a perfect fit for our company, along side our arts and crafts, activities and adult coloring lines. It brings us back to our heritage when we successfully competed in this segment. Puzzles are also an increasingly vibrant and growing area and we hope to continue to build on that”, said Cra-Z-Art Chairman, Lawrence Rosen.

“We are delighted to be joining the Cra-Z-Art family and look forward to seeing our extensive line of great puzzle products grow with the help of their design and marketing expertise, said J.P. Clauson, President of Lafayette Puzzle Factory.

Lafayette puzzles are sold globally in retailers such as Target, Wal-Mart and Hobby Lobby.

Cra-Z-Art Launches Sqand

by John Doe

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has launched Sqand in the U.S. and global markets. The item is out just in time for summer fun and has already seen strong sales.

Sqand allows kids to create, sculpt and display underwater scenes in a toy aquarium with specially formulated sand. Out of water, kids watch in amazement as the sand becomes magically dry. There are two different playsets as well as a refill kit, each sold separately.

"Cra-Z-Art is very excited to be launching Sqand. It’s a wonderful item with a magical underwater setting. Like all of our great products, Sqand allows kids to be creative and have a lot of fun in a world of imaginative play”, said Cra-Z-Art Chairman, Lawrence Rosen.