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News

Date added: 12/10/2018 Cra-Z-Art Teams Up With Charitable Causes For The Holidays

Toy donations will go to organizations that directly help kids.
Cra-Z-Art, a prime manufacturer and leader in trendy toy, activity, art and school supply products, has teamed up with a number of prominent charitable organizations, including Toys for Tots, The Toy Foundation and Filling in the Blanks (FIB), to donate toys to children in need during the holiday season.

Cra-Z-Art will donate approximately $10,000 worth of merchandise this season including Shimmer 'n Sparkle craft and activity sets, art kits, Magtastix magnetic construction kits, and their popular Nickelodeon branded slime kits. All of these items allow kids to be creative and explore a fun world of imaginative play while also encouraging STEM learning. The items will go to children in the New York City, Philadelphia and Boston areas.

Toys for Tots is a program run by the United States Marine Corps Forces Reserve, which collects and distributes toys to children whose families cannot afford to purchase such items for the holidays. The Toy Foundation provides joy and comfort to children in need through the experience of toys and play. Filling in the Blanks fights childhood hunger by providing children in need with meals on the weekend.

"Cra-Z-Art is very proud to have partnered with great organizations like Toys for Tots, The Toy Foundation and Filling in the Blanks to help kids in need and make this holiday season a little brighter. We're extremely happy to be in a position to help out," said Cra-Z-Art Chairman, Lawrence Rosen. "Hopefully, our donation of toys and art supplies will spread good cheer among these children who are less fortunate."

The donations are scheduled to be delivered over the next couple of weeks.

 

Date added: 06/28/2018 Cra-Z-Art Teams Up With Carlos Beltran Foundation To Aid Immigrant Children

Donations will go to children in New York who have been separated from their parents.
Cra-Z-Art, a prime manufacturer and leader in trendy toy, activity, art and school supply products, has teamed up with the Carlos Beltran foundation to aid children in New York who have been separated from their parents due to the former U.S. Immigration policy, which has since been amended.

Cra-Z-Art will donate approximately $10,000 worth of their premium markers, colored pencils, crayons and coloring books, as well as their popular Nickelodeon branded slime kits. The items will go to 350 children in the New York City area.

The Carlos Beltran Foundation, started by the former Major League baseball star who played for the Yankees and the Mets, is a non-profit organization that assists community organizations that support his mission of providing a dynamic learning experience for kids and empowering youth to achieve their dreams through sports and education.

"Cra-Z-Art is very proud to have partnered with the Carlos Beltran Foundation to help these kids in need. It's a great organization, and we're extremely happy to be in a position to help out. Hopefully, our donation of toys and art supplies will help spread good cheer among these kids who are in a very unfortunate situation," said Cra-Z-Art Chairman, Lawrence Rosen.

The donations are scheduled to be delivered this week.

 

Date added: 05/24/2018 Cra-Z-Art Nickelodeon Slime Kits win a prestigious LIMA award!

Exciting News!
We’re extremely proud that our very own Cra-Z-Art Nickelodeon Slime Kits won the prestigious LIMA award, in the toy category, at the 2018 International Licensing Industry Merchandisers’ Association annual awards ceremony held in Las Vegas! The winners exemplify the very best licensed products in the global industry as well as being leaders in their respective categories across the licensing landscape.

Cra-Z-Art Nickelodeon Slime Studio was also named one of the hottest toys for Spring 2018 by TTPM, one of the leading toy industry experts. Check out our Nickelodeon slime kit products on our website and at major retailers including Wal-Mart and Target.

 

Date added: 02/21/2018 Cra-Z-Art and Kodak to Make World's Largest Puzzle

Company announces plans to manufacture world's largest puzzle for sale
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and school supply products, announced today plans to develop the World’s Largest Puzzle to be available for sale, commercially. The company will develop the puzzle with one of their brand licensing partners, Eastman Kodak Company. The puzzle will be approximately five feet by thirty feet and will include fifty thousand pieces, featuring wonderful photographs from around the world.

"Cra-Z-Art is thrilled to be partnering with Kodak to produce The World’s Largest Puzzle. It will have the same rich, sharp imagery that is representative of the iconic brand but in a fun, challenging, supersize format. Consumers will be excited, knowing that they have a one of a kind, record breaking puzzle to put together or just keep as a collector’s item ,” said Cra-Z-Art Chairman, Lawrence Rosen.

Last year, Cra-Z-Art began a strategic brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles feature beautiful photo imagery and are currently available in various size piece counts from 100 to 2000. In 2016, Cra-Z-Art entered the puzzle category with the strategic acquisition of Lafayette Puzzle Factory, a leading manufacturer of artfully designed puzzles in the United States. The company saw double digit sales increases in puzzle sales over the last few years. The deal also provided Cra-Z-Art exposure in a continually growing toy segment. The puzzles and games category increased by 3 percent last year per the NPD market research group.

Cra-Z-Art’s Kodak puzzles are proudly manufactured in the USA and “The World’s Largest Puzzle” is expected to be available at major retailers later this year. The company plans to have the Guinness World Records officially designate the puzzle as a record breaker.

Date added: 11/07/2017 Toy of the Year Finalists!

Exciting News!
Cra-Z-Art’s popular SoundMoovz and Nickelodeon Slime products were chosen as finalists for the coveted Toy of the Year (TOTY) award. The TOTY awards recognize the top toys of the holiday season. Though there are many toy award programs, the TOTY finalists have been nominated from within the industry and have been selected by industry influencers, academia, media and more. The TOTY Awards are frequently referred to as the “Oscars” of the industry. Finalists were chosen from over 600 submissions.

SoundMoovz is included in the “Tech Toy” category while Nickelodeon Slime is a finalist in the “Creative” category – consumers could vote for these great items by going to www.toyawards.org.

The winning toys will be announced in February 2018.

 

Date added: 11/06/2017 Cra-Z-Art and Kodak Bring History of Colorful Images to Puzzles

Company announces agreement to produce puzzles with iconic, sharp imagery of photo brand
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and school supply products, announced today a strategic brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles will feature beautiful photo imagery and be available in various size piece counts from 100 to 2000.

"Cra-Z-Art is very excited to be partnering with Kodak to produce high quality puzzles with rich, sharp imagery, representative of the iconic brand. Kodak is a name that resonates with the core purchaser of puzzles and with our acquisition of Lafayette Puzzle Factory last year, we are well equipped to make this line a huge success,” said Cra-Z-Art Chairman, Lawrence Rosen.

Last year, Cra-Z-Art entered the puzzle category with the strategic acquisition of Lafayette Puzzle Factory, a leading manufacturer of artfully designed puzzles in the United States with offices in Indiana and Hong Kong. Established in 2008, they saw double-digit sales increases over the last few years. The deal provided Cra-Z-Art exposure in a rapidly growing toy segment. In fact, puzzles and games were one of the fastest growing categories last year, increasing by 18 percent per the NPD market research group.

“This partnership with Cra-Z-Art exemplifies Kodak’s strategy to develop products that bring out the creative person in everybody,” said Joel Satin, Director of Brand Licensing, Kodak. “It’s also a wonderful celebration of our rich history in imaging.”

Cra-Z-Art’s Kodak puzzles will be proudly manufactured in the USA and are expected to be available at major retailers this fall.

Date added: 03/25/2017 Cra-Z-Art Announces Licensing Deal For Nickelodeon Slime

Cra-Z-Art® Announces Licensing Deal For Nickelodeon Slime
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and stationery products, announced today a strategic licensing agreement with Nickelodeon to market and distribute Slime kits in the U.S. The Slime kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network's iconic and beloved green goo. Available this March, Slime will also come in a variety of colors and textures, including glitter, neon, and glow in the dark.

Do-it-yourself slime has become a recent craze with kids and has spread virally via social media. Cra-Z-Art is known for discovering hot trends and quickly bringing quality products to market. Cra-Z-Art already produces components of Slime, including white and clear glue, in the US.

"Cra-Z-Art is very excited to be partnering with Nickelodeon to produce a branded Slime product for the consumer marketplace. We quickly saw the make-your-own slime craze gain momentum and who better to partner with than the iconic home of Slime, Nickelodeon. Of course, Nickelodeon Slime is also a perfect complement to our current popular arts and crafts segment. Like all of our great products, our Slime kits will allow kids to be creative and explore a fun world of imaginative play while also encouraging STEM learning," said Cra-Z-Art Chairman, Lawrence Rosen.

Nickelodeon Slime will be proudly manufactured in the USA and is expected to be available at major retailers in March, prior to the Easter holiday.

 

Date added: 02/25/2017 Cra-Z-Art wins coveted Wal-Mart Supplier of the Year award

Cra-Z-Art wins coveted Wal-Mart Supplier of the Year award (stationery)
The honor was announced at the retailer’s Supplier Growth Summit in February. The award recognizes Cra-Z-Art’s strong sales, commitment to growth and innovative, expansive product line at Wal-Mart.

 

Date added: 10/18/2016 Toy Insider “Top Holiday Toys” for 2016

Five Cra-Z-Art® Products Earn Toy Insider Holiday Toy Awards
Five of our key new items, Sqand, Opening Fairy Doors, Real Spa Salon, Sew Crazy and Trolls Messenger Bag, were recently selected as a “Toy Insider Top Holiday Toy” for 2016. Toy Insider is one of the most influential toy reviewers in the industry. These five items are also featured in the editorial of the “Toy Insider Gift Guide” which is an insert in the November issue of Family Circle magazine. In addition, Sqand also received a “best activity toy” award from top industry reviewer and influencer, TTPM.

Clearly, we’re excited that these three items were chosen as winners! They represent what we’re best known for - creative and trendy toy products that inspire kids’ imaginations!

 

Date added: 10/03/2016 Cra-Z-Art Announces the Acquisition of Lafayette Puzzle Factory

CRA-Z-ART ANNOUNCES THE ACQUISITION OF LAFAYETTE PUZZLE FACTORY
Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has announced today the strategic acquisition of Lafayette Puzzle Factory, based in Lafayette, Indiana. The deal will give Cra-Z-Art exposure in a rapidly growing toy segment. Puzzles were one of the fastest growing categories last year, increasing by 10.8% per NPD.

Lafayette is a leading manufacturer of puzzles in the United States with offices in Indiana and Hong Kong. They specialize in the artful design and marketing of various size puzzles, from 2,000 piece to 6 piece. The company was established in 2008 and has seen double digit sales increases over the last few years.

"Cra-Z-Art is very excited to be acquiring Lafayette Puzzle Factory. They make a truly quality product and it’s a perfect fit for our company, along side our arts and crafts, activities and adult coloring lines. It brings us back to our heritage when we successfully competed in this segment. Puzzles are also an increasingly vibrant and growing area and we hope to continue to build on that”, said Cra-Z-Art Chairman, Lawrence Rosen.

“We are delighted to be joining the Cra-Z-Art family and look forward to seeing our extensive line of great puzzle products grow with the help of their design and marketing expertise, said J.P. Clauson, President of Lafayette Puzzle Factory.

Lafayette puzzles are sold globally in retailers such as Target, Wal-Mart and Hobby Lobby.